78208 — San Antonio, TX
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| Roofing | 54/Medium | -4 owner-occupied 33% (x1.2) · -5 median income $27K | Details → |
| general | 54/Medium | -4 owner-occupied 33% · -5 median income $27K | Details → |
| other | 54/Medium | -4 owner-occupied 33% · -5 median income $27K | Details → |
| Windows & Siding | 51/Medium | -4 owner-occupied 33% (x1.2) · -5 median income $27K | Details → |
| Gutters | 51/Medium | -4 owner-occupied 33% (x1.2) · -5 median income $27K | Details → |
| HVAC | 49/Low | -4 owner-occupied 33% (x1.2) · -5 median income $27K (x1.1) | Details → |
| insurance | 48/Low | -4 owner-occupied 33% · -7 median income $27K (x1.2) | Details → |
| Plumbing | 47/Low | -5 owner-occupied 33% (x1.2) · -5 median income $27K | Details → |
| Electrical | 46/Low | -5 owner-occupied 33% (x1.2) · -5 median income $27K | Details → |
| Real Estate | 42/Low | -4 owner-occupied 33% (x0.8) · -7 median income $27K (x1.2) | Details → |
| Professional Services | 41/Low | -2 owner-occupied 33% (x0.3) · -11 median income $27K (x1.2) | Details → |
| healthcare | 39/Low | -2 owner-occupied 33% (x0.3) · -10 median income $27K (x1.2) | Details → |
| Landscaping | 39/Low | -5 owner-occupied 33% (x1.2) · -6 median income $27K (x1.1) | Details → |
| Pest Control | 38/Low | -5 owner-occupied 33% (x1.2) · -7 median income $27K | Details → |
| Moving & Relocation | 36/Low | -4 owner-occupied 33% (x0.9) · -8 median income $27K (x1.2) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 78208
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 3,861 |
| Total Households | 1,777 |
| Median Household Income | $27K |
| Owner Occupancy Rate | 33% |
| Median Home Value | $147K |
| Single-Family Detached Share | 47% |
| Median Resident Age | 36 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 78208?▾
Based on Census demographics, ZIP 78208 scores highest for Roofing (54/100). It also scores well for general and other.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 78208 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.