77091 — Houston, TX
Home-Services Market Scores by Industry · 2024
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| insurance | 84/High | +10 owner_pct >= 50% · +12 income $60K-$150K (x1.2) | Details → |
| Real Estate | 82/High | +8 owner_pct >= 50% (x0.8) · +12 income $60K-$150K (x1.2) | Details → |
| general | 80/High | +10 owner_pct >= 50% · +10 income $60K-$150K | Details → |
| other | 80/High | +10 owner_pct >= 50% · +10 income $60K-$150K | Details → |
| Professional Services | 77/High | +3 owner_pct >= 50% (x0.3) · +12 income $60K-$150K (x1.2) | Details → |
| healthcare | 74/Medium | +3 owner_pct >= 50% (x0.3) · +12 income $60K-$150K (x1.2) | Details → |
| Moving & Relocation | 72/Medium | +9 owner_pct >= 50% (x0.9) · +12 income $60K-$150K (x1.2) | Details → |
| HVAC | 69/Medium | +12 owner_pct >= 50% (x1.2) · +11 income $60K-$150K (x1.1) | Details → |
| Landscaping | 69/Medium | +12 owner_pct >= 50% (x1.2) · +11 income $60K-$150K (x1.1) | Details → |
| Pest Control | 69/Medium | +12 owner_pct >= 50% (x1.2) · +10 income $60K-$150K | Details → |
| Gutters | 68/Medium | +12 owner_pct >= 50% (x1.2) · +10 income $60K-$150K | Details → |
| Electrical | 68/Medium | +12 owner_pct >= 50% (x1.2) · +10 income $60K-$150K | Details → |
| Plumbing | 68/Medium | +12 owner_pct >= 50% (x1.2) · +10 income $60K-$150K | Details → |
| Windows & Siding | 68/Medium | +12 owner_pct >= 50% (x1.2) · +10 income $60K-$150K | Details → |
| Roofing | 68/Medium | +12 owner_pct >= 50% (x1.2) · +10 income $60K-$150K | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 77091
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 8,000 |
| Total Households | 2,761 |
| Median Household Income | $116K |
| Owner Occupancy Rate | 67% |
| Source: 2024 | |
Frequently Asked Questions
What is the best vertical to target in ZIP 77091?▾
Based on Census demographics, ZIP 77091 scores highest for insurance (84/100). It also scores well for Real Estate and general.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 77091 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.