77091 — Houston, TX
Moving & Relocation Market Targeting Score
ZIP 77091 is predominantly rental (35% owner occupancy) with a median household income of $35K and a median home value of $248K — earning a medium Moving & Relocation targeting score of 61/100.
Census Demographics — ZIP 77091
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 28,728 |
| Total Households | 11,210 |
| Median Household Income | $35K |
| Owner-Occupied Households | 3,967 |
| Owner Occupancy Rate | 35% |
| Median Home Value | $248K |
| Single-Family Detached Share | 44% |
| Median Resident Age | 34 years |
| Median Year Built(ACS B25035) | 1982 |
| Built Before 1980(older stock) | 68% |
| Built 1980–1999 | 20% |
| Built 2000 or Later(newer stock) | 12% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77091 score 61/100 for Moving & Relocation?▾
The score of 61/100 is driven by: -3 owner-occupied 35% (x0.9); +10 11,210 households (x1.3); -5 median income $35K (x1.2). Each signal is weighted for the Moving & Relocation vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77091 to my Moving & Relocation service area?▾
Sign up for AreaOps, create a brand for your Moving & Relocation operation, then use the Quick Add or targeting workbench to include ZIP 77091. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Moving & Relocation businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.