46402 — Gary, IN
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| other | 57/Medium | +2 owner-occupied 43% · +1 2,258 households | Details → |
| general | 57/Medium | +2 owner-occupied 43% · +1 2,258 households | Details → |
| Roofing | 53/Medium | +2 owner-occupied 43% (x1.2) · +1 2,258 households | Details → |
| Electrical | 53/Medium | +2 owner-occupied 43% (x1.2) · +1 2,258 households | Details → |
| Plumbing | 52/Medium | +2 owner-occupied 43% (x1.2) · +1 2,258 households | Details → |
| Gutters | 51/Medium | +2 owner-occupied 43% (x1.2) · +1 2,258 households | Details → |
| HVAC | 50/Medium | +2 owner-occupied 43% (x1.2) · +1 2,258 households | Details → |
| Windows & Siding | 50/Medium | +2 owner-occupied 43% (x1.2) · +1 2,258 households | Details → |
| insurance | 47/Low | +2 owner-occupied 43% · +1 2,258 households (x0.5) | Details → |
| Pest Control | 46/Low | +2 owner-occupied 43% (x1.2) · +1 2,258 households | Details → |
| Professional Services | 45/Low | +1 owner-occupied 43% (x0.3) · +1 2,258 households (x0.5) | Details → |
| Landscaping | 45/Low | +2 owner-occupied 43% (x1.2) · +1 2,258 households | Details → |
| Real Estate | 44/Low | +2 owner-occupied 43% (x0.8) · +1 2,258 households | Details → |
| healthcare | 43/Low | +1 owner-occupied 43% (x0.3) · +2 2,258 households | Details → |
| Moving & Relocation | 43/Low | +2 owner-occupied 43% (x0.9) · +2 2,258 households (x1.3) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 46402
| Demographic Signal | Value |
|---|---|
| City | Gary |
| State | IN |
| Total Population | 5,836 |
| Total Households | 2,258 |
| Median Household Income | $34K |
| Owner Occupancy Rate | 43% |
| Median Home Value | $85K |
| Single-Family Detached Share | 53% |
| Median Resident Age | 34 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 46402?▾
Based on Census demographics, ZIP 46402 scores highest for other (57/100). It also scores well for general and Roofing.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 46402 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.