46402 — Gary, IN
Professional Services Market Targeting Score
ZIP 46402 is predominantly rental (43% owner occupancy) with a median household income of $34K and a median home value of $85K — earning a lower Professional Services targeting score of 45/100 due to demographics less aligned with Professional Services demand patterns.
Census Demographics — ZIP 46402
| Demographic Signal | Value |
|---|---|
| City | Gary |
| State | IN |
| Total Population | 5,836 |
| Total Households | 2,258 |
| Median Household Income | $34K |
| Owner-Occupied Households | 979 |
| Owner Occupancy Rate | 43% |
| Median Home Value | $85K |
| Single-Family Detached Share | 53% |
| Median Resident Age | 34 years |
| Median Year Built(ACS B25035) | 1938 |
| Built Before 1980(older stock) | 90% |
| Built 1980–1999 | 7% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 46402 score 45/100 for Professional Services?▾
The score of 45/100 is driven by: +1 owner-occupied 43% (x0.3); +1 2,258 households (x0.5); -9 median income $34K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 46402 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 46402. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Chicago
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