46320 — Hammond, IN
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| other | 64/Medium | +1 owner-occupied 41% · +4 5,480 households | Details → |
| general | 64/Medium | +1 owner-occupied 41% · +4 5,480 households | Details → |
| Electrical | 60/Medium | +1 owner-occupied 41% (x1.2) · +4 5,480 households | Details → |
| Roofing | 59/Medium | +1 owner-occupied 41% (x1.2) · +4 5,480 households | Details → |
| Plumbing | 59/Medium | +1 owner-occupied 41% (x1.2) · +4 5,480 households | Details → |
| Gutters | 58/Medium | +1 owner-occupied 41% (x1.2) · +4 5,480 households | Details → |
| healthcare | 58/Medium | +7 5,480 households · -6 median income $37K (x1.2) | Details → |
| Professional Services | 57/Medium | +4 5,480 households (x0.5) · -6 median income $37K (x1.2) | Details → |
| Windows & Siding | 57/Medium | +1 owner-occupied 41% (x1.2) · +4 5,480 households | Details → |
| HVAC | 56/Medium | +1 owner-occupied 41% (x1.2) · +3 5,480 households | Details → |
| Real Estate | 56/Medium | +1 owner-occupied 41% (x0.8) · +5 5,480 households | Details → |
| Moving & Relocation | 55/Medium | +1 owner-occupied 41% (x0.9) · +9 5,480 households (x1.3) | Details → |
| Pest Control | 54/Medium | +1 owner-occupied 41% (x1.2) · +4 5,480 households | Details → |
| Landscaping | 54/Medium | +1 owner-occupied 41% (x1.2) · +4 5,480 households | Details → |
| insurance | 54/Medium | +1 owner-occupied 41% · +2 5,480 households (x0.5) | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 46320
| Demographic Signal | Value |
|---|---|
| City | Hammond |
| State | IN |
| Total Population | 14,353 |
| Total Households | 5,480 |
| Median Household Income | $37K |
| Owner Occupancy Rate | 41% |
| Median Home Value | $135K |
| Single-Family Detached Share | 53% |
| Median Resident Age | 33 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 46320?▾
Based on Census demographics, ZIP 46320 scores highest for other (64/100). It also scores well for general and Electrical.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 46320 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.