46320 — Hammond, IN
Plumbing Market Targeting Score
ZIP 46320 is predominantly rental (41% owner occupancy) with a median household income of $37K and a median home value of $135K — earning a medium Plumbing targeting score of 59/100.
Census Demographics — ZIP 46320
| Demographic Signal | Value |
|---|---|
| City | Hammond |
| State | IN |
| Total Population | 14,353 |
| Total Households | 5,480 |
| Median Household Income | $37K |
| Owner-Occupied Households | 2,260 |
| Owner Occupancy Rate | 41% |
| Median Home Value | $135K |
| Single-Family Detached Share | 53% |
| Median Resident Age | 33 years |
| Median Year Built(ACS B25035) | 1942 |
| Built Before 1980(older stock) | 88% |
| Built 1980–1999 | 11% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 46320 score 59/100 for Plumbing?▾
The score of 59/100 is driven by: +1 owner-occupied 41% (x1.2); +4 5,480 households; -3 median income $37K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 46320 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 46320. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Chicago
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.