28119 — Morven, NC
Home-Services Market Scores by Industry · 2024 ACS 5-Year
Targeting Scores by Vertical
| Vertical | Score | Key Drivers | |
|---|---|---|---|
| HVAC | 68/Medium | +8 owner-occupied 73% (x1.2) · -1 1,019 households | Details → |
| Plumbing | 67/Medium | +8 owner-occupied 73% (x1.2) · -1 1,019 households | Details → |
| Electrical | 67/Medium | +10 owner-occupied 73% (x1.2) · -2 1,019 households | Details → |
| other | 65/Medium | +6 owner-occupied 73% · -1 1,019 households | Details → |
| Roofing | 65/Medium | +7 owner-occupied 73% (x1.2) · -1 1,019 households | Details → |
| general | 65/Medium | +6 owner-occupied 73% · -1 1,019 households | Details → |
| Gutters | 64/Medium | +8 owner-occupied 73% (x1.2) · -1 1,019 households | Details → |
| Windows & Siding | 64/Medium | +8 owner-occupied 73% (x1.2) · -1 1,019 households | Details → |
| Landscaping | 60/Medium | +10 owner-occupied 73% (x1.2) · -2 1,019 households | Details → |
| Pest Control | 60/Medium | +11 owner-occupied 73% (x1.2) · -2 1,019 households | Details → |
| insurance | 58/Medium | +10 owner-occupied 73% · -1 1,019 households (x0.5) | Details → |
| Moving & Relocation | 55/Medium | +7 owner-occupied 73% (x0.9) · -2 1,019 households (x1.3) | Details → |
| Real Estate | 51/Medium | +8 owner-occupied 73% (x0.8) · -2 1,019 households | Details → |
| Professional Services | 49/Low | +3 owner-occupied 73% (x0.3) · -1 1,019 households (x0.5) | Details → |
| healthcare | 47/Low | +4 owner-occupied 73% (x0.3) · -3 1,019 households | Details → |
Scores are 0–100 (50 = baseline). Higher = stronger demographic fit for that vertical.
Census Demographics — ZIP 28119
| Demographic Signal | Value |
|---|---|
| City | Morven |
| State | NC |
| Total Population | 2,182 |
| Total Households | 1,019 |
| Median Household Income | $50K |
| Owner Occupancy Rate | 73% |
| Median Home Value | $80K |
| Single-Family Detached Share | 55% |
| Median Resident Age | 46 years |
| Source: 2024 ACS 5-Year | |
Frequently Asked Questions
What is the best vertical to target in ZIP 28119?▾
Based on Census demographics, ZIP 28119 scores highest for HVAC (68/100). It also scores well for Plumbing and Electrical.
Why do scores differ across verticals for the same ZIP?▾
Each vertical weights Census signals differently. Roofing emphasizes older homes; landscaping emphasizes higher-income single-family homes; B2B verticals weight business density and income over home age. The same ZIP can score very differently across verticals.
How do I use these scores to plan my service territory?▾
Import ZIP 28119 and surrounding high-scoring ZIPs into AreaOps, assign them to your brand and market, and use the targeting workbench to find adjacent expansion opportunities.
What Census data powers these scores?▾
Scores are computed from 2024 ACS 5-Year estimates: population, households, owner-occupied housing, median income, median home value, and single-family share.
Manage Your Service Areas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.