28119 — Morven, NC
Roofing Market Targeting Score
ZIP 28119 is a strongly owner-occupied area (73% owner occupancy) with a median household income of $50K and a median home value of $80K — earning a medium Roofing targeting score of 65/100.
Census Demographics — ZIP 28119
| Demographic Signal | Value |
|---|---|
| City | Morven |
| State | NC |
| Total Population | 2,182 |
| Total Households | 1,019 |
| Median Household Income | $50K |
| Owner-Occupied Households | 742 |
| Owner Occupancy Rate | 73% |
| Median Home Value | $80K |
| Single-Family Detached Share | 55% |
| Median Resident Age | 46 years |
| Median Year Built(ACS B25035) | 1975 |
| Built Before 1980(older stock) | 71% |
| Built 1980–1999 | 27% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Charlotte
Frequently Asked Questions
Why does ZIP 28119 score 65/100 for Roofing?▾
The score of 65/100 is driven by: +7 owner-occupied 73% (x1.2); -1 1,019 households; +2 median income $50K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 28119 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 28119. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Charlotte
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