78204 — San Antonio, TX
Roofing Market Targeting Score
ZIP 78204 is predominantly rental (45% owner occupancy) with a median household income of $60K and a median home value of $173K — earning a high Roofing targeting score of 78/100.
Census Demographics — ZIP 78204
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 11,983 |
| Total Households | 5,103 |
| Median Household Income | $60K |
| Owner-Occupied Households | 2,310 |
| Owner Occupancy Rate | 45% |
| Median Home Value | $173K |
| Single-Family Detached Share | 57% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 1952 |
| Built Before 1980(older stock) | 72% |
| Built 1980–1999 | 8% |
| Built 2000 or Later(newer stock) | 20% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78204 score 78/100 for Roofing?▾
The score of 78/100 is driven by: +3 owner-occupied 45% (x1.2); +3 5,103 households; +5 median income $60K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78204 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 78204. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in San Antonio
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.