77032 — Houston, TX
Roofing Market Targeting Score
ZIP 77032 is predominantly rental (34% owner occupancy) with a median household income of $44K and a median home value of $128K — earning a medium Roofing targeting score of 50/100.
Census Demographics — ZIP 77032
| Demographic Signal | Value |
|---|---|
| City | Houston |
| State | TX |
| Total Population | 12,403 |
| Total Households | 4,193 |
| Median Household Income | $44K |
| Owner-Occupied Households | 1,438 |
| Owner Occupancy Rate | 34% |
| Median Home Value | $128K |
| Single-Family Detached Share | 33% |
| Median Resident Age | 27 years |
| Median Year Built(ACS B25035) | 1985 |
| Built Before 1980(older stock) | 59% |
| Built 1980–1999 | 36% |
| Built 2000 or Later(newer stock) | 5% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Houston
Frequently Asked Questions
Why does ZIP 77032 score 50/100 for Roofing?▾
The score of 50/100 is driven by: -3 owner-occupied 34% (x1.2); +3 4,193 households; -1 median home value $128K. Each signal is weighted for the Roofing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 77032 to my Roofing service area?▾
Sign up for AreaOps, create a brand for your Roofing operation, then use the Quick Add or targeting workbench to include ZIP 77032. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Roofing businesses in Houston
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.