98385 — South Prairie, WA
Real Estate Market Targeting Score
ZIP 98385 is a strongly owner-occupied area (95% owner occupancy) with a median household income of $153K and a median home value of $504K — earning a medium Real Estate targeting score of 71/100. The high single-family detached share (91%) is a strong demand driver.
Census Demographics — ZIP 98385
| Demographic Signal | Value |
|---|---|
| City | South Prairie |
| State | WA |
| Total Population | 457 |
| Total Households | 162 |
| Median Household Income | $153K |
| Owner-Occupied Households | 154 |
| Owner Occupancy Rate | 95% |
| Median Home Value | $504K |
| Single-Family Detached Share | 91% |
| Median Resident Age | 39 years |
| Median Year Built(ACS B25035) | 1983 |
| Built Before 1980(older stock) | 67% |
| Built 1980–1999 | 32% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98385 score 71/100 for Real Estate?▾
The score of 71/100 is driven by: +6 owner-occupied 95% (x0.8); -3 162 households; +8 median income $153K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98385 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 98385. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Seattle
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