98052 — Redmond, WA
Real Estate Market Targeting Score
ZIP 98052 is predominantly rental (45% owner occupancy) with a median household income of $163K and a median home value of $1.2M — earning a high Real Estate targeting score of 85/100.
Census Demographics — ZIP 98052
| Demographic Signal | Value |
|---|---|
| City | Redmond |
| State | WA |
| Total Population | 80,717 |
| Total Households | 34,177 |
| Median Household Income | $163K |
| Owner-Occupied Households | 15,312 |
| Owner Occupancy Rate | 45% |
| Median Home Value | $1.2M |
| Single-Family Detached Share | 38% |
| Median Resident Age | 35 years |
| Median Year Built(ACS B25035) | 1990 |
| Built Before 1980(older stock) | 50% |
| Built 1980–1999 | 30% |
| Built 2000 or Later(newer stock) | 20% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98052 score 85/100 for Real Estate?▾
The score of 85/100 is driven by: +2 owner-occupied 45% (x0.8); +6 34,177 households; +8 median income $163K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98052 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 98052. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Seattle
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