98012 — Bothell, WA
Real Estate Market Targeting Score
ZIP 98012 has moderate owner occupancy (66%) with a median household income of $146K and a median home value of $877K — earning a high Real Estate targeting score of 92/100. The high single-family detached share (61%) is a strong demand driver.
Census Demographics — ZIP 98012
| Demographic Signal | Value |
|---|---|
| City | Bothell |
| State | WA |
| Total Population | 77,041 |
| Total Households | 27,903 |
| Median Household Income | $146K |
| Owner-Occupied Households | 18,531 |
| Owner Occupancy Rate | 66% |
| Median Home Value | $877K |
| Single-Family Detached Share | 61% |
| Median Resident Age | 36 years |
| Median Year Built(ACS B25035) | 1998 |
| Built Before 1980(older stock) | 34% |
| Built 1980–1999 | 44% |
| Built 2000 or Later(newer stock) | 22% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98012 score 92/100 for Real Estate?▾
The score of 92/100 is driven by: +7 owner-occupied 66% (x0.8); +6 27,903 households; +6 median income $146K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98012 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 98012. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Seattle
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.