95354 — Modesto, CA
Real Estate Market Targeting Score
ZIP 95354 is predominantly rental (48% owner occupancy) with a median household income of $63K — earning a high Real Estate targeting score of 83/100.
Census Demographics — ZIP 95354
| Demographic Signal | Value |
|---|---|
| City | Modesto |
| State | CA |
| Total Population | 25,100 |
| Total Households | 8,721 |
| Median Household Income | $63K |
| Owner-Occupied Households | 4,162 |
| Owner Occupancy Rate | 48% |
| Median Year Built(ACS B25035) | 1964 |
| Built Before 1980(older stock) | 88% |
| Built 1980–1999 | 9% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Sacramento
Frequently Asked Questions
Why does ZIP 95354 score 83/100 for Real Estate?▾
The score of 83/100 is driven by: +5 owner-occ households >= 2000; +12 income $60K-$150K (x1.2); +6 population >= 20K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 95354 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 95354. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Sacramento
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