93721 — Fresno, CA
Real Estate Market Targeting Score
ZIP 93721 is predominantly rental (8% owner occupancy) with a median household income of $26K — earning a lower Real Estate targeting score of 42/100 due to demographics less aligned with Real Estate demand patterns.
Census Demographics — ZIP 93721
| Demographic Signal | Value |
|---|---|
| City | Fresno |
| State | CA |
| Total Population | 8,004 |
| Total Households | 2,472 |
| Median Household Income | $26K |
| Owner-Occupied Households | 202 |
| Owner Occupancy Rate | 8% |
| Median Year Built(ACS B25035) | 1971 |
| Built Before 1980(older stock) | 75% |
| Built 1980–1999 | 12% |
| Built 2000 or Later(newer stock) | 13% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Sacramento
Frequently Asked Questions
Why does ZIP 93721 score 42/100 for Real Estate?▾
The score of 42/100 is driven by: -8 owner_pct < 30% (x0.8); -12 income < $30K (x1.2); +2 population >= 5K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 93721 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 93721. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Sacramento
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