92637 — Laguna Woods, CA
Real Estate Market Targeting Score
ZIP 92637 is a strongly owner-occupied area (72% owner occupancy) with a median household income of $59K and a median home value of $395K — earning a high Real Estate targeting score of 85/100.
Census Demographics — ZIP 92637
| Demographic Signal | Value |
|---|---|
| City | Laguna Woods |
| State | CA |
| Total Population | 17,289 |
| Total Households | 11,706 |
| Median Household Income | $59K |
| Owner-Occupied Households | 8,387 |
| Owner Occupancy Rate | 72% |
| Median Home Value | $395K |
| Single-Family Detached Share | 7% |
| Median Resident Age | 75 years |
| Median Year Built(ACS B25035) | 1969 |
| Built Before 1980(older stock) | 95% |
| Built 1980–1999 | 4% |
| Built 2000 or Later(newer stock) | 0% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 92637 score 85/100 for Real Estate?▾
The score of 85/100 is driven by: +8 owner-occupied 72% (x0.8); +6 11,706 households; +7 median income $59K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 92637 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 92637. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
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