91030 — South Pasadena, CA
Real Estate Market Targeting Score
ZIP 91030 is predominantly rental (44% owner occupancy) with a median household income of $127K and a median home value of $1.6M — earning a high Real Estate targeting score of 84/100.
Census Demographics — ZIP 91030
| Demographic Signal | Value |
|---|---|
| City | South Pasadena |
| State | CA |
| Total Population | 26,068 |
| Total Households | 10,220 |
| Median Household Income | $127K |
| Owner-Occupied Households | 4,497 |
| Owner Occupancy Rate | 44% |
| Median Home Value | $1.6M |
| Single-Family Detached Share | 44% |
| Median Resident Age | 41 years |
| Median Year Built(ACS B25035) | 1952 |
| Built Before 1980(older stock) | 94% |
| Built 1980–1999 | 5% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 91030 score 84/100 for Real Estate?▾
The score of 84/100 is driven by: +2 owner-occupied 44% (x0.8); +6 10,220 households; +7 median income $127K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 91030 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 91030. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Los Angeles
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