90402 — Santa Monica, CA
Real Estate Market Targeting Score
ZIP 90402 is a strongly owner-occupied area (74% owner occupancy) with a median household income of $159K and a median home value of $2.0M — earning a high Real Estate targeting score of 83/100. The high single-family detached share (62%) is a strong demand driver.
Census Demographics — ZIP 90402
| Demographic Signal | Value |
|---|---|
| City | Santa Monica |
| State | CA |
| Total Population | 11,337 |
| Total Households | 5,016 |
| Median Household Income | $159K |
| Owner-Occupied Households | 3,706 |
| Owner Occupancy Rate | 74% |
| Median Home Value | $2.0M |
| Single-Family Detached Share | 62% |
| Median Resident Age | 53 years |
| Median Year Built(ACS B25035) | 1958 |
| Built Before 1980(older stock) | 84% |
| Built 1980–1999 | 9% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90402 score 83/100 for Real Estate?▾
The score of 83/100 is driven by: +6 owner-occupied 74% (x0.8); +5 5,016 households; +8 median income $159K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90402 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 90402. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Los Angeles
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