90017 — Los Angeles, CA
Real Estate Market Targeting Score
ZIP 90017 is predominantly rental (6% owner occupancy) with a median household income of $53K and a median home value of $692K — earning a medium Real Estate targeting score of 74/100.
Census Demographics — ZIP 90017
| Demographic Signal | Value |
|---|---|
| City | Los Angeles |
| State | CA |
| Total Population | 30,172 |
| Total Households | 14,606 |
| Median Household Income | $53K |
| Owner-Occupied Households | 830 |
| Owner Occupancy Rate | 6% |
| Median Home Value | $692K |
| Single-Family Detached Share | 2% |
| Median Resident Age | 33 years |
| Median Year Built(ACS B25035) | 1986 |
| Built Before 1980(older stock) | 53% |
| Built 1980–1999 | 24% |
| Built 2000 or Later(newer stock) | 22% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Los Angeles
Frequently Asked Questions
Why does ZIP 90017 score 74/100 for Real Estate?▾
The score of 74/100 is driven by: -7 owner-occupied 6% (x0.8); +6 14,606 households; +4 median income $53K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 90017 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 90017. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Los Angeles
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