89501 — Reno, NV
Real Estate Market Targeting Score
ZIP 89501 is predominantly rental (22% owner occupancy) with a median household income of $40K — earning a medium Real Estate targeting score of 52/100.
Census Demographics — ZIP 89501
| Demographic Signal | Value |
|---|---|
| City | Reno |
| State | NV |
| Total Population | 3,984 |
| Total Households | 2,659 |
| Median Household Income | $40K |
| Owner-Occupied Households | 585 |
| Owner Occupancy Rate | 22% |
| Median Year Built(ACS B25035) | 1975 |
| Built Before 1980(older stock) | 66% |
| Built 1980–1999 | 29% |
| Built 2000 or Later(newer stock) | 6% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Las Vegas
Frequently Asked Questions
Why does ZIP 89501 score 52/100 for Real Estate?▾
The score of 52/100 is driven by: -8 owner_pct < 30% (x0.8); +10 businesses/1K households >= 50 (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 89501 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 89501. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Las Vegas
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