89104 — Las Vegas, NV
Real Estate Market Targeting Score
ZIP 89104 is predominantly rental (42% owner occupancy) with a median household income of $52K and a median home value of $326K — earning a high Real Estate targeting score of 79/100.
Census Demographics — ZIP 89104
| Demographic Signal | Value |
|---|---|
| City | Las Vegas |
| State | NV |
| Total Population | 39,937 |
| Total Households | 15,128 |
| Median Household Income | $52K |
| Owner-Occupied Households | 6,377 |
| Owner Occupancy Rate | 42% |
| Median Home Value | $326K |
| Single-Family Detached Share | 44% |
| Median Resident Age | 39 years |
| Median Year Built(ACS B25035) | 1975 |
| Built Before 1980(older stock) | 79% |
| Built 1980–1999 | 18% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Las Vegas
Frequently Asked Questions
Why does ZIP 89104 score 79/100 for Real Estate?▾
The score of 79/100 is driven by: +1 owner-occupied 42% (x0.8); +6 15,128 households; +4 median income $52K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 89104 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 89104. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Las Vegas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.