85251 — Scottsdale, AZ
Real Estate Market Targeting Score
ZIP 85251 is predominantly rental (47% owner occupancy) with a median household income of $86K — earning a high Real Estate targeting score of 88/100.
Census Demographics — ZIP 85251
| Demographic Signal | Value |
|---|---|
| City | Scottsdale |
| State | AZ |
| Total Population | 40,709 |
| Total Households | 21,961 |
| Median Household Income | $86K |
| Owner-Occupied Households | 10,332 |
| Owner Occupancy Rate | 47% |
| Median Year Built(ACS B25035) | 1977 |
| Built Before 1980(older stock) | 70% |
| Built 1980–1999 | 18% |
| Built 2000 or Later(newer stock) | 12% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Phoenix
Frequently Asked Questions
Why does ZIP 85251 score 88/100 for Real Estate?▾
The score of 88/100 is driven by: +10 owner-occ households >= 5000; +12 income $60K-$150K (x1.2); +6 population >= 20K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 85251 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 85251. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Phoenix
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