78741 — Austin, TX
Real Estate Market Targeting Score
ZIP 78741 is predominantly rental (19% owner occupancy) with a median household income of $59K — earning a medium Real Estate targeting score of 58/100.
Census Demographics — ZIP 78741
| Demographic Signal | Value |
|---|---|
| City | Austin |
| State | TX |
| Total Population | 45,780 |
| Total Households | 22,410 |
| Median Household Income | $59K |
| Owner-Occupied Households | 4,147 |
| Owner Occupancy Rate | 19% |
| Median Year Built(ACS B25035) | 1990 |
| Built Before 1980(older stock) | 49% |
| Built 1980–1999 | 30% |
| Built 2000 or Later(newer stock) | 20% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78741 score 58/100 for Real Estate?▾
The score of 58/100 is driven by: -8 owner_pct < 30% (x0.8); +5 owner-occ households >= 2000; +6 population >= 20K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78741 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 78741. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Austin
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