78728 — Austin, TX
Real Estate Market Targeting Score
ZIP 78728 is predominantly rental (29% owner occupancy) with a median household income of $75K and a median home value of $437K — earning a high Real Estate targeting score of 78/100.
Census Demographics — ZIP 78728
| Demographic Signal | Value |
|---|---|
| City | Austin |
| State | TX |
| Total Population | 26,777 |
| Total Households | 13,169 |
| Median Household Income | $75K |
| Owner-Occupied Households | 3,831 |
| Owner Occupancy Rate | 29% |
| Median Home Value | $437K |
| Single-Family Detached Share | 36% |
| Median Resident Age | 34 years |
| Median Year Built(ACS B25035) | 1996 |
| Built Before 1980(older stock) | 34% |
| Built 1980–1999 | 45% |
| Built 2000 or Later(newer stock) | 22% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78728 score 78/100 for Real Estate?▾
The score of 78/100 is driven by: -5 owner-occupied 29% (x0.8); +6 13,169 households; +7 median income $75K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78728 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 78728. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Austin
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