78232 — San Antonio, TX
Real Estate Market Targeting Score
ZIP 78232 has moderate owner occupancy (56%) with a median household income of $85K and a median home value of $362K — earning a high Real Estate targeting score of 89/100.
Census Demographics — ZIP 78232
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 36,636 |
| Total Households | 15,764 |
| Median Household Income | $85K |
| Owner-Occupied Households | 8,812 |
| Owner Occupancy Rate | 56% |
| Median Home Value | $362K |
| Single-Family Detached Share | 58% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1984 |
| Built Before 1980(older stock) | 65% |
| Built 1980–1999 | 32% |
| Built 2000 or Later(newer stock) | 4% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78232 score 89/100 for Real Estate?▾
The score of 89/100 is driven by: +6 owner-occupied 56% (x0.8); +6 15,764 households; +9 median income $85K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78232 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 78232. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in San Antonio
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