78230 — San Antonio, TX
Real Estate Market Targeting Score
ZIP 78230 is predominantly rental (49% owner occupancy) with a median household income of $74K and a median home value of $387K — earning a high Real Estate targeting score of 86/100.
Census Demographics — ZIP 78230
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 41,387 |
| Total Households | 19,134 |
| Median Household Income | $74K |
| Owner-Occupied Households | 9,367 |
| Owner Occupancy Rate | 49% |
| Median Home Value | $387K |
| Single-Family Detached Share | 47% |
| Median Resident Age | 40 years |
| Median Year Built(ACS B25035) | 1985 |
| Built Before 1980(older stock) | 60% |
| Built 1980–1999 | 31% |
| Built 2000 or Later(newer stock) | 9% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78230 score 86/100 for Real Estate?▾
The score of 86/100 is driven by: +5 owner-occupied 49% (x0.8); +6 19,134 households; +7 median income $74K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78230 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 78230. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in San Antonio
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.