78228 — San Antonio, TX
Real Estate Market Targeting Score
ZIP 78228 is predominantly rental (46% owner occupancy) with a median household income of $45K — earning a medium Real Estate targeting score of 67/100.
Census Demographics — ZIP 78228
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 11,200 |
| Total Households | 4,649 |
| Median Household Income | $45K |
| Owner-Occupied Households | 2,148 |
| Owner Occupancy Rate | 46% |
| Source: 2024 | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78228 score 67/100 for Real Estate?▾
The score of 67/100 is driven by: +5 owner-occ households >= 2000; +2 population >= 5K (x1.2); +10 businesses/1K households >= 50 (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78228 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 78228. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in San Antonio
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.