75204 — Dallas, TX
Real Estate Market Targeting Score
ZIP 75204 is predominantly rental (19% owner occupancy) with a median household income of $92K and a median home value of $480K — earning a high Real Estate targeting score of 81/100.
Census Demographics — ZIP 75204
| Demographic Signal | Value |
|---|---|
| City | Dallas |
| State | TX |
| Total Population | 34,666 |
| Total Households | 21,536 |
| Median Household Income | $92K |
| Owner-Occupied Households | 4,008 |
| Owner Occupancy Rate | 19% |
| Median Home Value | $480K |
| Single-Family Detached Share | 5% |
| Median Resident Age | 31 years |
| Median Year Built(ACS B25035) | 2002 |
| Built Before 1980(older stock) | 28% |
| Built 1980–1999 | 42% |
| Built 2000 or Later(newer stock) | 30% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Dallas
Frequently Asked Questions
Why does ZIP 75204 score 81/100 for Real Estate?▾
The score of 81/100 is driven by: -6 owner-occupied 19% (x0.8); +6 21,536 households; +9 median income $92K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 75204 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 75204. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Dallas
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.