60189 — Wheaton, IL
Real Estate Market Targeting Score
ZIP 60189 is a strongly owner-occupied area (78% owner occupancy) with a median household income of $129K and a median home value of $483K — earning a high Real Estate targeting score of 90/100. The high single-family detached share (61%) is a strong demand driver.
Census Demographics — ZIP 60189
| Demographic Signal | Value |
|---|---|
| City | Wheaton |
| State | IL |
| Total Population | 31,042 |
| Total Households | 11,846 |
| Median Household Income | $129K |
| Owner-Occupied Households | 9,215 |
| Owner Occupancy Rate | 78% |
| Median Home Value | $483K |
| Single-Family Detached Share | 61% |
| Median Resident Age | 41 years |
| Median Year Built(ACS B25035) | 1978 |
| Built Before 1980(older stock) | 87% |
| Built 1980–1999 | 12% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 60189 score 90/100 for Real Estate?▾
The score of 90/100 is driven by: +8 owner-occupied 78% (x0.8); +6 11,846 households; +8 median income $129K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 60189 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 60189. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Chicago
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