46409 — Gary, IN
Real Estate Market Targeting Score
ZIP 46409 is predominantly rental (44% owner occupancy) with a median household income of $45K and a median home value of $79K — earning a medium Real Estate targeting score of 50/100. The high single-family detached share (92%) is a strong demand driver.
Census Demographics — ZIP 46409
| Demographic Signal | Value |
|---|---|
| City | Gary |
| State | IN |
| Total Population | 7,184 |
| Total Households | 2,648 |
| Median Household Income | $45K |
| Owner-Occupied Households | 1,178 |
| Owner Occupancy Rate | 44% |
| Median Home Value | $79K |
| Single-Family Detached Share | 92% |
| Median Resident Age | 35 years |
| Median Year Built(ACS B25035) | 1954 |
| Built Before 1980(older stock) | 96% |
| Built 1980–1999 | 3% |
| Built 2000 or Later(newer stock) | 1% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Chicago
Frequently Asked Questions
Why does ZIP 46409 score 50/100 for Real Estate?▾
The score of 50/100 is driven by: +2 owner-occupied 44% (x0.8); +2 2,648 households; -4 median home value $79K (x1.3). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 46409 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 46409. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Chicago
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