32822 — Orlando, FL
Real Estate Market Targeting Score
ZIP 32822 is predominantly rental (42% owner occupancy) with a median household income of $57K and a median home value of $255K — earning a high Real Estate targeting score of 80/100.
Census Demographics — ZIP 32822
| Demographic Signal | Value |
|---|---|
| City | Orlando |
| State | FL |
| Total Population | 67,081 |
| Total Households | 24,917 |
| Median Household Income | $57K |
| Owner-Occupied Households | 10,466 |
| Owner Occupancy Rate | 42% |
| Median Home Value | $255K |
| Single-Family Detached Share | 31% |
| Median Resident Age | 38 years |
| Median Year Built(ACS B25035) | 1988 |
| Built Before 1980(older stock) | 57% |
| Built 1980–1999 | 37% |
| Built 2000 or Later(newer stock) | 6% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Orlando
Frequently Asked Questions
Why does ZIP 32822 score 80/100 for Real Estate?▾
The score of 80/100 is driven by: +1 owner-occupied 42% (x0.8); +5 24,917 households; +6 median income $57K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32822 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 32822. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Orlando
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