32784 — Umatilla, FL
Real Estate Market Targeting Score
ZIP 32784 is a strongly owner-occupied area (85% owner occupancy) with a median household income of $72K and a median home value of $273K — earning a high Real Estate targeting score of 86/100. The high single-family detached share (67%) is a strong demand driver.
Census Demographics — ZIP 32784
| Demographic Signal | Value |
|---|---|
| City | Umatilla |
| State | FL |
| Total Population | 10,019 |
| Total Households | 4,094 |
| Median Household Income | $72K |
| Owner-Occupied Households | 3,477 |
| Owner Occupancy Rate | 85% |
| Median Home Value | $273K |
| Single-Family Detached Share | 67% |
| Median Resident Age | 46 years |
| Median Year Built(ACS B25035) | 1985 |
| Built Before 1980(older stock) | 60% |
| Built 1980–1999 | 30% |
| Built 2000 or Later(newer stock) | 10% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Orlando
Frequently Asked Questions
Why does ZIP 32784 score 86/100 for Real Estate?▾
The score of 86/100 is driven by: +7 owner-occupied 85% (x0.8); +4 4,094 households; +8 median income $72K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32784 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 32784. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Orlando
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