32702 — Altoona, FL
Real Estate Market Targeting Score
ZIP 32702 has moderate owner occupancy (61%) with a median household income of $51K and a median home value of $118K — earning a medium Real Estate targeting score of 63/100.
Census Demographics — ZIP 32702
| Demographic Signal | Value |
|---|---|
| City | Altoona |
| State | FL |
| Total Population | 2,636 |
| Total Households | 1,204 |
| Median Household Income | $51K |
| Owner-Occupied Households | 730 |
| Owner Occupancy Rate | 61% |
| Median Home Value | $118K |
| Single-Family Detached Share | 39% |
| Median Resident Age | 57 years |
| Median Year Built(ACS B25035) | 1983 |
| Built Before 1980(older stock) | 71% |
| Built 1980–1999 | 18% |
| Built 2000 or Later(newer stock) | 11% |
| Source: 2024 ACS 5-Year | |
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Frequently Asked Questions
Why does ZIP 32702 score 63/100 for Real Estate?▾
The score of 63/100 is driven by: +6 owner-occupied 61% (x0.8); -1 1,204 households; +3 median income $51K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32702 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 32702. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Orlando
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