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ZIP Code

32119 — Daytona Beach, FL

Real Estate Market Targeting Score

Real Estate Score
84/ 100 · High
Score drivers
+8 owner_pct >= 50% (x0.8)+10 owner-occ households >= 5000+6 population >= 20K (x1.2)+10 businesses/1K households >= 50 (x1.2)

ZIP 32119 has moderate owner occupancy (62%) with a median household income of $51K — earning a high Real Estate targeting score of 84/100.

Census Demographics — ZIP 32119

Demographic SignalValue
CityDaytona Beach
StateFL
Total Population22,935
Total Households10,750
Median Household Income$51K
Owner-Occupied Households6,663
Owner Occupancy Rate62%
Median Year Built(ACS B25035)1982
Built Before 1980(older stock)74%
Built 1980–199921%
Built 2000 or Later(newer stock)5%
Source: 2022 ACS 5-Year

Comparable ZIPs in Orlando

32940Melbourne100/High47,03084%$101K
32904Melbourne100/High36,55680%$86K
32836Orlando96/High23,30063%$86K
32801Orlando96/High25,90065%$91K
32935Melbourne96/High41,34260%$61K
Real Estate market data for all metros: Real Estate service area data →
See ZIP 32119 scores across all verticals: ZIP 32119 industry comparison →

Frequently Asked Questions

Why does ZIP 32119 score 84/100 for Real Estate?

The score of 84/100 is driven by: +8 owner_pct >= 50% (x0.8); +10 owner-occ households >= 5000; +6 population >= 20K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.

What does the targeting score mean for my business?

A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.

How do I add ZIP 32119 to my Real Estate service area?

Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 32119. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.

How often is the data updated?

Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.

Manage Your Service Areas — for Real Estate businesses in Orlando

AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.