30274 — Riverdale, GA
Real Estate Market Targeting Score
ZIP 30274 is predominantly rental (48% owner occupancy) with a median household income of $52K and a median home value of $174K — earning a medium Real Estate targeting score of 74/100.
Census Demographics — ZIP 30274
| Demographic Signal | Value |
|---|---|
| City | Riverdale |
| State | GA |
| Total Population | 34,081 |
| Total Households | 12,973 |
| Median Household Income | $52K |
| Owner-Occupied Households | 6,267 |
| Owner Occupancy Rate | 48% |
| Median Home Value | $174K |
| Single-Family Detached Share | 59% |
| Median Resident Age | 34 years |
| Median Year Built(ACS B25035) | 1984 |
| Built Before 1980(older stock) | 62% |
| Built 1980–1999 | 36% |
| Built 2000 or Later(newer stock) | 2% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 30274 score 74/100 for Real Estate?▾
The score of 74/100 is driven by: +4 owner-occupied 48% (x0.8); +7 12,973 households; +4 median income $52K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 30274 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 30274. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Atlanta
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