30137 — Emerson, GA
Real Estate Market Targeting Score
ZIP 30137 is a strongly owner-occupied area (74% owner occupancy) with a median household income of $79K and a median home value of $203K — earning a medium Real Estate targeting score of 71/100. The high single-family detached share (91%) is a strong demand driver.
Census Demographics — ZIP 30137
| Demographic Signal | Value |
|---|---|
| City | Emerson |
| State | GA |
| Total Population | 1,709 |
| Total Households | 600 |
| Median Household Income | $79K |
| Owner-Occupied Households | 446 |
| Owner Occupancy Rate | 74% |
| Median Home Value | $203K |
| Single-Family Detached Share | 91% |
| Median Resident Age | 37 years |
| Median Year Built(ACS B25035) | 1986 |
| Built Before 1980(older stock) | 57% |
| Built 1980–1999 | 33% |
| Built 2000 or Later(newer stock) | 10% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 30137 score 71/100 for Real Estate?▾
The score of 71/100 is driven by: +6 owner-occupied 74% (x0.8); -3 600 households; +8 median income $79K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 30137 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 30137. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Atlanta
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