30103 — Adairsville, GA
Real Estate Market Targeting Score
ZIP 30103 is a strongly owner-occupied area (82% owner occupancy) with a median household income of $78K and a median home value of $245K — earning a high Real Estate targeting score of 85/100. The high single-family detached share (84%) is a strong demand driver.
Census Demographics — ZIP 30103
| Demographic Signal | Value |
|---|---|
| City | Adairsville |
| State | GA |
| Total Population | 14,612 |
| Total Households | 5,280 |
| Median Household Income | $78K |
| Owner-Occupied Households | 4,355 |
| Owner Occupancy Rate | 82% |
| Median Home Value | $245K |
| Single-Family Detached Share | 84% |
| Median Resident Age | 41 years |
| Median Year Built(ACS B25035) | 1995 |
| Built Before 1980(older stock) | 40% |
| Built 1980–1999 | 51% |
| Built 2000 or Later(newer stock) | 9% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 30103 score 85/100 for Real Estate?▾
The score of 85/100 is driven by: +8 owner-occupied 82% (x0.8); +5 5,280 households; +8 median income $78K (x1.2). Each signal is weighted for the Real Estate vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 30103 to my Real Estate service area?▾
Sign up for AreaOps, create a brand for your Real Estate operation, then use the Quick Add or targeting workbench to include ZIP 30103. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Real Estate businesses in Atlanta
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