78662 — Red Rock, TX
Professional Services Market Targeting Score
ZIP 78662 is a strongly owner-occupied area (85% owner occupancy) with a median household income of $94K and a median home value of $249K — earning a high Professional Services targeting score of 76/100. The high single-family detached share (61%) is a strong demand driver.
Census Demographics — ZIP 78662
| Demographic Signal | Value |
|---|---|
| City | Red Rock |
| State | TX |
| Total Population | 3,015 |
| Total Households | 1,381 |
| Median Household Income | $94K |
| Owner-Occupied Households | 1,167 |
| Owner Occupancy Rate | 85% |
| Median Home Value | $249K |
| Single-Family Detached Share | 61% |
| Median Resident Age | 47 years |
| Median Year Built(ACS B25035) | 1993 |
| Built Before 1980(older stock) | 43% |
| Built 1980–1999 | 44% |
| Built 2000 or Later(newer stock) | 13% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Austin
Frequently Asked Questions
Why does ZIP 78662 score 76/100 for Professional Services?▾
The score of 76/100 is driven by: +4 owner-occupied 85% (x0.3); -1 1,381 households (x0.5); +12 median income $94K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78662 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 78662. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in Austin
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.