78248 — San Antonio, TX
Professional Services Market Targeting Score
ZIP 78248 has moderate owner occupancy (55%) with a median household income of $61K — earning a high Professional Services targeting score of 80/100.
Census Demographics — ZIP 78248
| Demographic Signal | Value |
|---|---|
| City | San Antonio |
| State | TX |
| Total Population | 18,300 |
| Total Households | 6,920 |
| Median Household Income | $61K |
| Owner-Occupied Households | 3,820 |
| Owner Occupancy Rate | 55% |
| Source: 2024 | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78248 score 80/100 for Professional Services?▾
The score of 80/100 is driven by: +3 owner_pct >= 50% (x0.3); +3 owner-occ households >= 2000 (x0.5); +12 income $60K-$150K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78248 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 78248. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in San Antonio
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