78023 — Helotes, TX
Professional Services Market Targeting Score
ZIP 78023 is a strongly owner-occupied area (89% owner occupancy) with a median household income of $134K and a median home value of $413K — earning a high Professional Services targeting score of 94/100. The high single-family detached share (93%) is a strong demand driver.
Census Demographics — ZIP 78023
| Demographic Signal | Value |
|---|---|
| City | Helotes |
| State | TX |
| Total Population | 28,462 |
| Total Households | 9,547 |
| Median Household Income | $134K |
| Owner-Occupied Households | 8,508 |
| Owner Occupancy Rate | 89% |
| Median Home Value | $413K |
| Single-Family Detached Share | 93% |
| Median Resident Age | 42 years |
| Median Year Built(ACS B25035) | 2004 |
| Built Before 1980(older stock) | 16% |
| Built 1980–1999 | 62% |
| Built 2000 or Later(newer stock) | 22% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in San Antonio
Frequently Asked Questions
Why does ZIP 78023 score 94/100 for Professional Services?▾
The score of 94/100 is driven by: +4 owner-occupied 89% (x0.3); +5 9,547 households (x0.5); +12 median income $134K (x1.2). Each signal is weighted for the Professional Services vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 78023 to my Professional Services service area?▾
Sign up for AreaOps, create a brand for your Professional Services operation, then use the Quick Add or targeting workbench to include ZIP 78023. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Professional Services businesses in San Antonio
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