32908 — Palm Bay, FL
Plumbing Market Targeting Score
ZIP 32908 is a strongly owner-occupied area (90% owner occupancy) with a median household income of $63K — earning a high Plumbing targeting score of 84/100.
Census Demographics — ZIP 32908
| Demographic Signal | Value |
|---|---|
| City | Palm Bay |
| State | FL |
| Total Population | 14,172 |
| Total Households | 4,608 |
| Median Household Income | $63K |
| Owner-Occupied Households | 4,159 |
| Owner Occupancy Rate | 90% |
| Median Year Built(ACS B25035) | 2002 |
| Built Before 1980(older stock) | 29% |
| Built 1980–1999 | 60% |
| Built 2000 or Later(newer stock) | 11% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Orlando
Frequently Asked Questions
Why does ZIP 32908 score 84/100 for Plumbing?▾
The score of 84/100 is driven by: +18 owner_pct >= 70% (x1.2); +5 owner-occ households >= 2000; +10 income $60K-$150K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32908 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 32908. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Orlando
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.