32738 — Deltona, FL
Plumbing Market Targeting Score
ZIP 32738 is a strongly owner-occupied area (82% owner occupancy) with a median household income of $72K — earning a high Plumbing targeting score of 100/100.
Census Demographics — ZIP 32738
| Demographic Signal | Value |
|---|---|
| City | Deltona |
| State | FL |
| Total Population | 47,917 |
| Total Households | 15,887 |
| Median Household Income | $72K |
| Owner-Occupied Households | 13,052 |
| Owner Occupancy Rate | 82% |
| Median Year Built(ACS B25035) | 1990 |
| Built Before 1980(older stock) | 50% |
| Built 1980–1999 | 46% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Orlando
Frequently Asked Questions
Why does ZIP 32738 score 100/100 for Plumbing?▾
The score of 100/100 is driven by: +18 owner_pct >= 70% (x1.2); +10 owner-occ households >= 5000; +10 income $60K-$150K. Each signal is weighted for the Plumbing vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 32738 to my Plumbing service area?▾
Sign up for AreaOps, create a brand for your Plumbing operation, then use the Quick Add or targeting workbench to include ZIP 32738. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Plumbing businesses in Orlando
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