38108 — Memphis, TN
Pest Control Market Targeting Score
ZIP 38108 is predominantly rental (45% owner occupancy) with a median household income of $42K — earning a medium Pest Control targeting score of 50/100.
Census Demographics — ZIP 38108
| Demographic Signal | Value |
|---|---|
| City | Memphis |
| State | TN |
| Total Population | 11,100 |
| Total Households | 4,459 |
| Median Household Income | $42K |
| Owner-Occupied Households | 1,998 |
| Owner Occupancy Rate | 45% |
| Source: 2024 | |
Comparable ZIPs in Nashville
Frequently Asked Questions
Why does ZIP 38108 score 50/100 for Pest Control?▾
The score of 50/100 is driven by: +2 population >= 5K (x0.8); -2 businesses/1K households >= 20 (x-0.6). Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 38108 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 38108. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Nashville
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.