31907 — Columbus, GA
Pest Control Market Targeting Score
ZIP 31907 has moderate owner occupancy (55%) with a median household income of $53K — earning a high Pest Control targeting score of 78/100.
Census Demographics — ZIP 31907
| Demographic Signal | Value |
|---|---|
| City | Columbus |
| State | GA |
| Total Population | 62,140 |
| Total Households | 23,448 |
| Median Household Income | $53K |
| Owner-Occupied Households | 12,866 |
| Owner Occupancy Rate | 55% |
| Median Year Built(ACS B25035) | 1978 |
| Built Before 1980(older stock) | 72% |
| Built 1980–1999 | 25% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Atlanta
Frequently Asked Questions
Why does ZIP 31907 score 78/100 for Pest Control?▾
The score of 78/100 is driven by: +12 owner_pct >= 50% (x1.2); +10 owner-occ households >= 5000; +4 median home age >= 40yr (x0.3). Each signal is weighted for the Pest Control vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 31907 to my Pest Control service area?▾
Sign up for AreaOps, create a brand for your Pest Control operation, then use the Quick Add or targeting workbench to include ZIP 31907. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for Pest Control businesses in Atlanta
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