99212 — Spokane, WA
HVAC Market Targeting Score
ZIP 99212 has moderate owner occupancy (68%) with a median household income of $68K — earning a high HVAC targeting score of 97/100.
Census Demographics — ZIP 99212
| Demographic Signal | Value |
|---|---|
| City | Spokane |
| State | WA |
| Total Population | 21,013 |
| Total Households | 8,704 |
| Median Household Income | $68K |
| Owner-Occupied Households | 5,956 |
| Owner Occupancy Rate | 68% |
| Median Year Built(ACS B25035) | 1970 |
| Built Before 1980(older stock) | 79% |
| Built 1980–1999 | 15% |
| Built 2000 or Later(newer stock) | 7% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 99212 score 97/100 for HVAC?▾
The score of 97/100 is driven by: +12 owner_pct >= 50% (x1.2); +10 owner-occ households >= 5000; +11 income $60K-$150K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 99212 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 99212. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Seattle
AreaOps gives your ops team a visual territory map, bulk ZIP import, and the full scoring model — all filterable by the demographics that drive demand for your specific vertical.