99204 — Spokane, WA
HVAC Market Targeting Score
ZIP 99204 is predominantly rental (31% owner occupancy) with a median household income of $48K — earning a medium HVAC targeting score of 62/100.
Census Demographics — ZIP 99204
| Demographic Signal | Value |
|---|---|
| City | Spokane |
| State | WA |
| Total Population | 7,189 |
| Total Households | 3,937 |
| Median Household Income | $48K |
| Owner-Occupied Households | 1,217 |
| Owner Occupancy Rate | 31% |
| Median Year Built(ACS B25035) | 1944 |
| Built Before 1980(older stock) | 92% |
| Built 1980–1999 | 5% |
| Built 2000 or Later(newer stock) | 3% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 99204 score 62/100 for HVAC?▾
The score of 62/100 is driven by: +16 median home age >= 40yr (x1.3); +1 population >= 5K (x0.5); -5 businesses/1K households >= 50 (x-0.6). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 99204 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 99204. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Seattle
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