98396 — Wilkeson, WA
HVAC Market Targeting Score
ZIP 98396 is a strongly owner-occupied area (85% owner occupancy) with a median household income of $112K and a median home value of $485K — earning a high HVAC targeting score of 80/100. The high single-family detached share (85%) is a strong demand driver.
Census Demographics — ZIP 98396
| Demographic Signal | Value |
|---|---|
| City | Wilkeson |
| State | WA |
| Total Population | 844 |
| Total Households | 311 |
| Median Household Income | $112K |
| Owner-Occupied Households | 264 |
| Owner Occupancy Rate | 85% |
| Median Home Value | $485K |
| Single-Family Detached Share | 85% |
| Median Resident Age | 40 years |
| Median Year Built(ACS B25035) | 1980 |
| Built Before 1980(older stock) | 76% |
| Built 1980–1999 | 24% |
| Built 2000 or Later(newer stock) | 0% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98396 score 80/100 for HVAC?▾
The score of 80/100 is driven by: +8 owner-occupied 85% (x1.2); -2 311 households; +5 median income $112K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98396 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 98396. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Seattle
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