98387 — Spanaway, WA
HVAC Market Targeting Score
ZIP 98387 is a strongly owner-occupied area (77% owner occupancy) with a median household income of $107K and a median home value of $461K — earning a high HVAC targeting score of 86/100. The high single-family detached share (81%) is a strong demand driver.
Census Demographics — ZIP 98387
| Demographic Signal | Value |
|---|---|
| City | Spanaway |
| State | WA |
| Total Population | 50,774 |
| Total Households | 16,746 |
| Median Household Income | $107K |
| Owner-Occupied Households | 12,957 |
| Owner Occupancy Rate | 77% |
| Median Home Value | $461K |
| Single-Family Detached Share | 81% |
| Median Resident Age | 34 years |
| Median Year Built(ACS B25035) | 1994 |
| Built Before 1980(older stock) | 40% |
| Built 1980–1999 | 47% |
| Built 2000 or Later(newer stock) | 13% |
| Source: 2024 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98387 score 86/100 for HVAC?▾
The score of 86/100 is driven by: +8 owner-occupied 77% (x1.2); +4 16,746 households; +5 median income $107K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98387 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 98387. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2024 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Seattle
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