98109 — Seattle, WA
HVAC Market Targeting Score
ZIP 98109 is predominantly rental (22% owner occupancy) with a median household income of $124K — earning a medium HVAC targeting score of 65/100.
Census Demographics — ZIP 98109
| Demographic Signal | Value |
|---|---|
| City | Seattle |
| State | WA |
| Total Population | 32,251 |
| Total Households | 19,897 |
| Median Household Income | $124K |
| Owner-Occupied Households | 4,354 |
| Owner Occupancy Rate | 22% |
| Median Year Built(ACS B25035) | 2001 |
| Built Before 1980(older stock) | 36% |
| Built 1980–1999 | 29% |
| Built 2000 or Later(newer stock) | 35% |
| Source: 2022 ACS 5-Year | |
Comparable ZIPs in Seattle
Frequently Asked Questions
Why does ZIP 98109 score 65/100 for HVAC?▾
The score of 65/100 is driven by: -12 owner_pct < 30% (x1.2); +5 owner-occ households >= 2000; +11 income $60K-$150K (x1.1). Each signal is weighted for the HVAC vertical using AreaOps's per-vertical preset.
What does the targeting score mean for my business?▾
A score of 75–100 indicates strong demographic alignment with typical demand patterns for this vertical. 50–74 is moderate, and below 50 indicates the area demographics are less favorable. Use it as a starting signal — not the sole qualifier.
How do I add ZIP 98109 to my HVAC service area?▾
Sign up for AreaOps, create a brand for your HVAC operation, then use the Quick Add or targeting workbench to include ZIP 98109. You can also import a bulk list of high-scoring ZIPs as a CSV or XLSX file.
How often is the data updated?▾
Scores are refreshed monthly from 2022 ACS 5-Year data. The vintage note on this page shows which release powers the current score.
Manage Your Service Areas — for HVAC businesses in Seattle
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